Low budget advertising

If there is one thing India leads in, it’s the art of ad-making. Having traveled to US, and many countries in Europe, I can safely say that and win with a large margin. Who can forget Amul ads, released each week based on the major news headline from that period?


I liked the one to the side most. The person at the centre really looks like Amir Khan, when he was protesting against the building of the Narmada Dam. Companies are trying to woo the attention of a billion people, and they have to make something stand out in order to get noticed. No wonder that the ad making standards have to be very high for the same reason. The cost of these Amul ads would be low, I expect – these do not use print or TV, they appear on the billboards. Yet they manage to seek our attention. Well done India!


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